A referral you give to The Ancaster Handyman is the best compliment you can give for a job well done. When you say to someone “I had Stan The Ancaster Handyman do some work for me and he did a great job. If you need anything done around your house you should hire him.” That person is likely to call me rather than searching for someone else.
Having people give a referral of a business to family and friends is necessary to even exist in today’s marketplace. All business have to be constantly generating a supply of new customers. And that means having to undertake extensive and costly marketing and advertising campaigns. And believe me, that stuff doesn’t come cheap.
The biggest problem with all marketing and advertising is…

  ‘Only 50% of all advertising works…

And nobody knows which 50% it is’

Historically, many businesses religiously pour their time and money down the advertising drain in order to find new customers in the following (and this is just a small selection) ways:
  • Maintaining a website (luckily, I do my own)
  • Maintaining a social presence (same here)
  • Paying for Google Adwords
  • And search engine optimization (SEO)
  • Paying for stand-alone advertising
  • Networking
  • Flyer distribution
  • Advertising agency fees
  • Artwork and design fees
  • Paying for leads from lead aggregation sites
And that’s on top of all the usual bread and butter marketing tools we use like business cards, vehicle signs, uniforms and the like.
All things considered, it’s not unusual for a business to easily spend in excess of 20% of their income looking for new customers. And that’s just to get leads. And more often than not, they’re cold unqualified leads at that, with no guarantees of actually doing any business at all.
And yes, that marketing budget is paid for by the people who buy the products and services.
When you hire The Ancaster Handyman you are not paying for a large advertising and marketing budget because I don’t have to spend money on advertising. My clients come from my Web Page, FaceBook page and referral from people like you, my ideal clients/

  “Sales is all about getting people intellectually involved in a future result that is good for them and then getting them to commit emotionally to get that result” – Dan Sullivan

 There’s a maxim in business that goes… “Find and lock into your ideal clients.”
So who are my ideal clients then?
  • People who understand that any handyman worth his salt will have to be booked in advance, not called up at the last minute.
  • People who are willing to pay a fair price for an outstanding job.
  • People who can fully appreciate my expertise and are happy to leave me alone to get on with the job in hand.

My ideal clients are also those that are loyal to my company, frequently use or buy my services, and are likely to recommend me to their friends and colleagues. In short, people just like me, that’s who.

And then there’s a universal law that goes… “Like attracts like”.
If you’ve already proved yourself to fit the bill of an ideal client, it makes perfect sense that the people around you will be of a pretty similar makeup. And by definition, they are therefore more likely to become ideal clients too. That’s the secret sauce behind how referrals work.
A business that gets a lot of referral business does not have to spend as much money on marketing and therefore can be more competitive on their rates.
 But long story short… IT’S ALL ABOUT TRUST!

And trust in a business is the most valuable asset you can ever acquire…

And these days, it can best be acquired through what is called social proof… i.e. through your testimonials and referrals and the people that get to see them.
You see, trust predates everything. There’s a great quote from marketing and sales guru Zig Ziglar that goes:

“Nothing ever happens until the sale is made.”

And yes, while I wholeheartedly agree with Zig on this, I can extrapolate that one step further and also say:

“Nothing ever happens until trust is first built.”

Yes, there’s not one single sale ever made in this world, without first establishing some degree of trust with the customer.
And likewise, this whole process carries its own inbuilt trust guarantees, because without having first performed well enough to warrant your own trust in my company, I’ll never get to see a referral from you, the consequences of which means that the whole thing stops dead.
Your referral is the ultimate way of saying “I can trust this guy”, and it’s your trust in me, that can help go a long way toward others trusting in me also.

So is Stan The Ancaster Handyman someone you really can trust in?

I started this business with these goals in mind:
To be the best handyman in Ancaster, to be trustworthy, friendly and reliable and to be easily found. If I say I will come and do your small job or list of jobs you can count on me being there when I say I will and giving your job my full attention. I will not bump your job because I have taken on another larger more profitable job.
If you are looking for a handyman all you have to do is a Google or Bing search for Handyman Ancaster to find the best handyman in Ancaster as recognized by TrustedPros for two years in a row.

How do I earn your trust?

Every single day, I put in the extra effort to make sure that my customers are completely satisfied with my wide range of handyman services. And by offering excellent value and taking extreme pride in my work, I have quickly established myself as the premier handyman service provider in Ancaster.
But please don’t take my word for it, take a look at what my customers are saying

At The Ancaster Handyman, trust is all about doing the right things and doing all the things right.

But at the end of the day, it’s not about me. I could go on and on about everything I do, how I do it and how long I’ve been doing it. And “so what?” you might ask.
But how nice it would be to find a home repair expert you can trust with all of your home repairs and improvements? A man you can trust around your family, pets and belongings? A company that genuinely cares about your home as much as you do? And how about somebody willing to go the extra mile to ensure you get exactly what you want?
The Ancaster Handyman can make your life a whole lot easier. By saving you time to help reduce your stress levels.
No, it’s not about me… it’s all about you and the peace of mind you’ll be getting, knowing your home is being well looked after with all your best interests at heart.
For updates on projects I have been working on click here to check out my FaceBook page
You can also click here to find my business on Google Maps